A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business. Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company: Finding and testing product market fit Creating and refining your product Selling and marketing your new solution Hiring your team and building your culture Mobilizing financial, legal, and compliance functions Pitching investors and securing funding Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.  

This book, written with the full co-operation of the factory, brings to life the golden era of Peugeot bicycles. After a brief look at the company's pre-war days, the richly-illustrated pages focus on a period when the Peugeot name was synonymous with the Tour de France and racing, and brings the story up to date with coverage of later machines. Both road and race bikes are looked at in detail, with the book written in a fashion that makes it equally suitable for both reference and as a coffee table tome for the enthusiast.

Researched and written in Japan with the full co-operation of the factory, here in definitive detail is the story of the third generation of Mazda's MX-5 - a car that re-invented the affordable lightweight convertible, a breed that many thought was extinct as the 1990s drew near. Successful immediately, the MX-5 (also known as the Miata, or Roadster) spawned many imitators, but remains the world's best selling sports car of all time. The series has now been in production for more than 30 years, with new generations following the concept of the original, much to the delight of fans around the globe.

Researched and written with the full co-operation of the factory, here in definitive detail is the story of the Mitsubishi Lancer Evolution (or 'Lan Evo') in its key role as a works rally car. Making its debut in 1993, it won the WRC title for its manufacturer in 1998, but also propelled Tommi Makinen to a string of victories in the driver's championship on numerous occasions. This book, continuing Veloce's highly-successful Rally Giants series, features all of the WRC events entered by the Lancer as a works machine, including detailed results (even down to registration numbers), and a fine selection of contemporary photography to bring the era back to life. An essential title for Mitsubishi and rallying enthusiasts alike.

The extraordinary account of how the world's most popular sports car - the Mazda MX-5 Miata Roadster - came into being. The story of how a team of dedicated engineers and designers boldly conceived the idea of a totally new lightweight sports car at a time when the traditional open roadster seemed doomed to extinction. Despite considerable opposition the group tenaciously defended its concept of a car which would offer the driver the same unity as that found between a horse and its rider. Despite the odds, the team succeeded brilliantly. Here is the fascinating, and very often surprising, inside story of the MX-5 Miata's conception, design and production, as told by the individual members of the team, translated from the Japanese, and compiled for this edition by renowned motoring author Brian Long.

Researched and written with the full co-operation of the factory, here in definitive detail is the story of the Mercedes-Benz W124-based range - a series of models that included saloons, estates, coupes, convertibles, lwb cars, and special chassis units that enabled coachbuilders to work their art. Building on the W123 formula that had created a best-seller, the 124-series models were an immediate success. They went through two major face-lifts before the last of the breed was killed off in 1997, and remain as popular as ever as a modern classic for enthusiasts.

Mazda launched its first rotary-engined car - the Cosmo - in 1966, and was the only car manufacturer to solve the major problems associated with Wankel's radical engine design so that the unit's potential could be exploited and enjoyed. Launched in 1978, the RX-7 provided effortless and uncannily smooth performance, attributes that endeared the model to enthusiasts through three generations of production. With each reincarnation the RX-7 became more of a Grand Tourer and less of a sports car (a mantle handed on to the MX-5/Miata); global sales reduced as the car moved upmarket until, in the new millennium, the model was only sold in its native Japan.Lavishly illustrated with good quality colour photographs, this book provides an in-depth insight into this amazing production automobile. "A must have for any RX7 enthusiast."

The definitive history of the internationally popular Porsche 924, including motorsport. Expert guidance on buying a 924. Over 220 illustrations, mainly in colour, acquired with the full assistance of Porsche.

The fifth volume in Brian Long's series chronicling, in definitive depth, the history of the evergreen Porsche 911, from the earliest design studies to the water-cooled cars of today. This newly updated and enlarged 2nd edition looks at each 911 model and its derivatives, taking in the various specials and competition cars along the way, and includes the 996 models up to 2005. Historical facts, full model specifications and racing history are covered in great detail. This book is beautifully illustrated throughout, with full colour photographs, official brochures and advertising. A must-have part of the ultimate Porsche library, this book covers the models from 1997 to 2005, and the complete series covers decades of progress from the earliest design studies to the era of the water-cooled cars.

Diplomat, lumberjack,T.V. celebrity, astronaut - Brian Long has been none of these in his totally undistinguished career, but he does write exceedingly funny poems. Sit back and enjoy your visit to the Doggerel Bank

Honda's superbly engineered flagship model, the Acura NSX, is the ultimate Japanese supercar. This book charts, in great detail, the complete history of the Honda/Acura NSX from inception to the present, and also incorporates a buyer's guide. Features over 380 colour photos, advertising literature and interviews with key Honda personnel in order to tell the real story of the NSX. An absolute must have for anyone who owns, plans to own, or just plain admires the thinking person's supercar, the NSX.

Fat, Dumb and Lazy are three employees nobody wants yet every company has. They drive up healthcare costs, jeopardize safety and negatively impact the bottom line. Truth be told, they're bad for business (and they're not doing themselves much good, either). So what's a CEO to do? Read this little book and take a cure from Mr. Lead. The CEO of Good Company finds a surprisingly simple solution to the bad behaviors that hold us back from being great

The 987-series built on the success of the original Boxster, and also spawned a new coupe version called the Cayman. In true Porsche tradition, the model was subjected to a programme of continuous development and allowed to evolve, with increasingly sportier versions following year after year. Told by a leading marque authority, this is the definitive story of Porsche's affordable two-seater models from prototype stage to 2012, which signalled the end of the 987's run. The work is complete with factory-sourced images and details of the cars sold in all major markets.

The definitive history of the Porsche 981-series Boxsters and Caymans, with all major markets looked at in detail to cover all variants and to put the story into perspective. Illustrated throughout with contemporary photography sourced from the factory, this book serves as the perfect guide to this generation of open and closed cars in all its forms. Written by an acknowledged Porsche expert, with the full co-operation of the factory.

Researched and written with the full co-operation of the factory, here in definitive detail is the story of the SLRs that saved the Leica brand, along with the numerous lenses sold alongside them. All variations are covered, including official limited editions, allowing collectors to use the book for reference, or simply enjoy the stunning photography - mostly contemporary and original, some taken specially for the book - gathered from all over the world. Successful immediately, these SLR models ran alongside the legendary M-series to defend Leica's honour in the showrooms at a time when it looked like the Japanese had the camera market sewn up. Today, the R-series (1976-2009) is becoming more and more collectable, so this authoritative guide is timely.

As time goes by, older SLs have tended to fall into the hands of collectors, often becoming too valuable or rare to use on a daily basis. The R230-series, however, launched just over a decade ago, allows the enthusiast to enjoy a genuine modern classic - a car that, thanks to its bloodlines, is guaranteed a place in automotive history. With very few books written covering the newer SL models, this book - the fourth volume in a series by Brian Long and Veloce Publishing covering all Mercedes SL models - brings the complete story of the R230 to life. An invaluable resource, it is not only the ideal reference work - both for fans of the Stuttgart marque, and for those looking for originality in their own car - but, with its stunning photography, and contemporary material gathered from all over the world, also makes a true connoisseur's coffee table book.

The story of the air-cooled 'big' Kawasaki bikes in definitive detail, researched and written in Japan with the full co-operation of the factory. This series of models put the company on the map during the sixties and seventies, helping it to survive a difficult era that saw hundreds of Japanese motorcycle makers reduced to just four. Successful immediately, these models defended Kawasaki's honour on the tracks as well as in the showrooms, handing the company numerous world championship titles. The series was recently revived as part of a retro boom, and a new machine has been launched, delivering the same thrill and charm as its predecessors.

The second in a series of SLK titles, this detailed volume presents the full history of the second generation 'Sportlich, Leicht und Kurz' - the SLK. With an introduction to the Mercedes-Benz marque and the preceding SLK model. The book then moves on to development of the R171, followed by details of all SLK R171 production models and the optional extras that were sold with them). Also included are comprehensive appendices describing year-by-year changes, engine specifications, standard colours, trim options and production numbers.

The first in a series of SLK titles, this detailed volume, written with the full co-operation of Mercedes-Benz, reveals the full history of the first generation 'Sportlich, Leicht und Kurz' - the SLK. Starting with an introduction to, and history of, the Mercedes-Benz marque, it shows the SLK concept cars, and provides full coverage of all the SLK R170 production models and the optional extras that were sold with them. Also included are comprehensive appendices describing year-by-year changes, engine specifications, standard colours, trim options and production numbers.